Global Issues- THE USE OF MEDIA FOR POLITICAL PURPOSES Essay

Global Issues- THE USE OF MEDIA FOR POLITICAL PURPOSES - Essay Example Most of the Medias on the other hand claim that they are neutral; but all these claims lie on paper alone. In practice their neutrality seems to be only at the surface level. At the grass root level all the Medias has their own biases towards a particular political party or ideology. This paper briefly explains the use of media for political purposes. Most of the media are money making businesses. In business, the support of the politicians is immensely required in order to develop or sustain a business. Administration of a country is handled by politicians or political parties. Business on the other hand requires lot of administrative supports which is controlled by the politicians. So, politicians can create lots of headaches to the business. Thus the media industry or media business forced to bias towards a political party in order to receive favours from them. Politicians or political parties on the other hand, depend on the service of Medias to convey their ideologies, policies, vision or mission to the public. Medias can make or break a political party because of their immense influence upon the public. They can spread stories, real or fabricated ones to support or oppose the parties whom they support or oppose. Thus both politics and media are running hand in hand and both required the mutual support for attaining their objectives or goals. â€Å"After September 11, CNN ran graphics pronouncing "America under attack" and "War on America". When US forces invaded Iraq, the graphics were "Strike on Iraq" and "War in Iraq". These were simply dishonest terms. It was a "War on Iraq"† (Vanaik, 2005). It was well known to the world within hours from the 9/11 that it was a terrorist attack rather than a war. But CNN has given the headlines that â€Å"War on America† just to sensationalise the issue. CNN tried to over emphasise the issue in order to accumulate support for the future responses of America. On the other hand, while America has started war in Iraq, CNN